The originator and developer of the Town of Quesada, real estate promoter Justo Quesada Samper passed away on Friday at the Saint Jaime Hospital in Torrevieja at the age of 83. Quesada felt unwell early on Friday and was taken to the hospital where specialists discovered major problems and undertook emergency heart surgery from which he did not recover. His funeral took place on Saturday in Rojales and he will be buried in the San Miguel de Salinas cemetery.
Justo Quesada was born in Orihuela in 1926 and spent time living in Rojales, Elche and San Miguel de Salinas. While living in San Miguel he met his wife to be Josefina Aniorte with whom he had five children. His childhood dream was to build a holiday city in the vicinity and in 1972, Quesada acquired thousands of hectares of land to the south of the Rojales municipality and initiated the construction of the urbanization of Ciudad Quesada which today features thousands of houses. This project was unique in all Spain since it had both a golf course and an aerodrome and all five of his children are involved in the business.
Almost 21 years ago, in March 1989, when Torrevieja had a population of around 12,000 and Quesada was just developing Justo Quesada designed and constructed a new golf course in Rojales with the name of Club de Golf Quesada. In 1994 the name changed to La Marquesa, which just happened to be the area where he first met his wife, Josefina! In 1999 his dream finally became a reality when Ciudad Quesada was awarded their own Town Hall and the city has grown in strength and size ever since.
Justo Quesada was one of the pioneering real estate promoters in the Valencian Community. He received Costa Blanca Tourism Award in 1991, Jaguar Award for the Best Spanish Developer in 1999, Alicante Chamber of Commerce Award for the Prestige Rating Book, local and national awards over the years. Although he had delegated the management of his companies to his children family he maintained an interest in the development of the city in spite of his age. Justo Quesada Samper may have passed on but his name will forever remain in the forefront of Spanish tourism and property development in Spain through his concept; Ciudad Quesada.