Spanish telecommunication major Telefonica is buying Voice over Internet Protocol (VOIP) provider Jajah for a whopping $206 million. Jajah was up for sale for at least a month and it is said that even Microsoft and Cisco were amongst several companies interested in buying it. However, they were beaten in the bidding by Telefonica.

Jajah is the latest VOIP provider which has been bought by a telecom major after Gizmo5 was bought up by Google for $30 million last month. The VOIP provider, which prides on 25 million customers, had accumulated close to 35 million dollars in venture capital funding.

According to Telefonica, Jajah’s services will be offered to ‘customers wishing to extend their communication experience’. The services will begin in Europe, where Telefonica carries out its operations by the name O2.