Foreigners are very well established in Benidorm, and even have their own neighbourhoods in the city. But now Manuel Cabezuelo, the head of tourism, has announced the creation of a new councillor, who will be directly responsible for the needs of European citizens living in the city.

This will be a direct link for foreign tourists and residents to the city council. The idea is to allow European foreigners a chance to deal with problems with a member of the city who is directly assigned to address their difficulties

The basis of the idea is to make foreigners feel more confident about their dealings with the city, and through that confidence, nurture a loyalty the Benidorm “brand” and so boost tourism and long term residents.