Tourism on the Costa Blance over Easter has seen huge drops in occupancy. Some municipalities in the region haven’t even managed to sell 50% of their beds. Benidorm, once a market leader in Spain’s tourism industry, has had to reduce its prices drastically in order to survive the Easter break. Hotels achieved around 90 per cent occupancy rate in Benidorm, but only with discounts of up to 40 per cent.
The hospitality business assocation of Benidorm and the Costa Blanca (HOSBEC) admit that the final balance is going to be very far from previous years, with average spending per customer having fallen off a cliff.
Tourist apartments have been even worse affected by the economic downturn which is keeping tourist from visiting. The president of the Tourist apartment assocation APTUR, Sergio Gambi, points out that the sector achieved 60-70% occupancy, around 20 per cent less than in previous years. Gambi admits that “there is a lot of worry about what is going to happen in summer”.
The occupancy rate is not the only figure that has seen a drop over the Easter holidays, also the average number of days that tourists stay for has been cut from 4 to 3 days, with only a few years ago the figure was at 5 days.