Although Torrevieja is the fifth largest City in the Valencian Community, it lags far behind the likes of Benidorm in terms of hotel rooms. A new investment group is looking into the prospect of building a new four-star hotel in the city but while we wait with baited breath for that to happen, the UK Package Tour companies are already going head to head with offers to attract holiday makers to the region as they are offering a multitude of discounts as they endeavour to take advantage of on an improving market.

Torrevieja Beaches
Torrevieja Beaches

For the last few years Majorca has been the number one holiday destination for UK travellers but already they are lying second to the Turkish resort of Dalaman with Florida’s Orlando and Disney World third, the Costa Blanca fourth and the Greek island of Crete fifth.

Turkey’s Bodrum, Ibiza and Larnaca in Cyprus are also becoming a force to be reckoned with for holiday makers as a reminder to the Costa Blanca that they need to continute to move forward and not stay static to keep the tourist euros rolling in.

This week Thomas Cook launched a new advertising campaign and predicted that Turkey with their cheaper prices, great beaches would be the in-place to visit in 2010. They expected Majorca, Tenerife, Egypt and Cyprus to be popular choices too.

Torrevieja
Torrevieja

Hot on their heals was Travel agency Going Places who launched an early-booking offer for Airtours’ holidays with savings of up to £200 per booking for those booking before 4 February and Direct Holidays who have special deals on selected destinations with £100 off and child-goes-free deals for those booking before 31 January.

Co-operative Travel director of retail distribution Trevor Davis commented “As the holiday sector recovers, the battle for bookings will intensify, with companies seeking to increase their market share.” They are offering an additional £50 off winter 2010-11 breaks for those that book early.

After a challenging 12-months many agencies are looking at improving confidence in the marketplace. Meanwhile, south of Alicante we still await new hotel investment to arrive to put Torrevieja firmly on the travel map for the package holidaymaker.

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