Hard Rock International will be launching a new location in Spain’s Costa del Sol this month. The Marbella cafe will be Spain’s fifth Hard Rock Cafe. The new Hard Rock Cafe will be situated in Marbella’s Puerto Banus area, just opposite the main entrance of the El Corte Ingles department store.
The new establishment of around 1000sqm is receiving a 2.5 million euro installation and decoration investment injection. The new venue will seat around 300 and include a bar as well as an open-air terrace and Rock Shop, and also feature Hard Rock’s limited-edition merchandise.
“Marbella is one of Europe’s premiere and most exclusive Mediterranean destinations situated on the scenic Costa del Sol,” said Hamish Dodds, president and CEO of Hard Rock International. “With its rich Andalusian history and diverse cultural offerings, we are proud to call Marbella home to Spain’s newest Hard Rock Cafe.”
The director of Hard Rock Spain, Carlos Naranjo told a group of journalists recently that his company usually only launches a venue in cities with several million inhabitants. Naranjo confirmed: “Nevertheless, the case of Marbella is special and its attractiveness and potential have made it possible for us to bet on this new location.”
The new venue is expected to create between 70 permanent jobs (up to 100 in summer) as well as an international “promotion boost” to the city of Marbella.
Hard Rock Cafe Marbella will launch on the 29th October and open its doors to the public a day later.
Hard Rock International has a total of 157 venues in 52 countries, including 127 cafes and 12 Hotels/Casinos.